Match Group - Leading Global Online Dating Company - Portfolio Including Tinder, Hinge, Match.com, OkCupid
How Gen Z’s Pursuit of Personal Growth is Redefining Romance
80%
Match Group - Leading Global Online Dating Company - Portfolio Including Tinder, Hinge, Match.com, OkCupid
Believe they’ll find true love, making Gen Z the most optimistic generation in the study
86%
Match Group - Leading Global Online Dating Company - Portfolio Including Tinder, Hinge, Match.com, OkCupid
Of Gen Z want a lifelong partner
76%
Match Group - Leading Global Online Dating Company - Portfolio Including Tinder, Hinge, Match.com, OkCupid
Of Gen Z expect to get married

45%
Match Group - Leading Global Online Dating Company - Portfolio Including Tinder, Hinge, Match.com, OkCupid
Of Gen Z aren’t ready for a relationship right now

Source: 2025 MG Research in partnership with the Kinsey Institute

Relationships by the Numbers

#1*
Way

Dating apps are the #1 way people meet today, far surpassing friends, bars, or social media.

*Source: Average of all 2025 Wave reports (Mar/Apr, Jun/Jul, Oct/Nov)

500 Million
Matches

Are facilitated by Match Group’s apps
every month.

10%*
Of All Engagements

In the U.S. are from Hinge relationships.

*Source: 2024 The Knot Survey

#1
Downloaded

Tinder is the #1 downloaded dating app worldwide.

Our Team

At the core of our vision for Match Group and its brands is a simple truth: humans need humans and connection is essential to a fulfilled life. At a time of rising loneliness and mental health challenges fueled by disconnection, Match Group is uniquely positioned to make a meaningful difference. Our team brings this to life by creating safer, more authentic, and more meaningful dating experiences.

Connection Data Explorer

Gen Z Readiness Checklist
37%
Match Group - Leading Global Online Dating Company - Portfolio Including Tinder, Hinge, Match.com, OkCupid
Match Group - Leading Global Online Dating Company - Portfolio Including Tinder, Hinge, Match.com, OkCupid
Invest in personal growth.
42%
Match Group - Leading Global Online Dating Company - Portfolio Including Tinder, Hinge, Match.com, OkCupid
Match Group - Leading Global Online Dating Company - Portfolio Including Tinder, Hinge, Match.com, OkCupid
Set healthy boundaries.
41%
Match Group - Leading Global Online Dating Company - Portfolio Including Tinder, Hinge, Match.com, OkCupid
Match Group - Leading Global Online Dating Company - Portfolio Including Tinder, Hinge, Match.com, OkCupid
Feel happy and fulfilled.
36%
Match Group - Leading Global Online Dating Company - Portfolio Including Tinder, Hinge, Match.com, OkCupid
Match Group - Leading Global Online Dating Company - Portfolio Including Tinder, Hinge, Match.com, OkCupid
Have strong established friendships.
41%
Match Group - Leading Global Online Dating Company - Portfolio Including Tinder, Hinge, Match.com, OkCupid
Match Group - Leading Global Online Dating Company - Portfolio Including Tinder, Hinge, Match.com, OkCupid
Be comfortable being alone.
Gen Z & Millennial Dating App Users
87%
Match Group - Leading Global Online Dating Company - Portfolio Including Tinder, Hinge, Match.com, OkCupid
Feel dating apps clarify what they want in a partner.
Say that dating apps help them learn about themselves.
78%
Have used apps to challenge assumptions about attraction and vulnerability.
81%
Say that dating apps help them learn about themselves.

Source: 2025 MG Research in partnership with the Kinsey Institute