{"id":2189,"date":"2020-01-07T00:00:00","date_gmt":"2020-01-07T00:00:00","guid":{"rendered":"https:\/\/mtchdevimport.wpenginepowered.com\/single-news\/491\/"},"modified":"2025-03-19T16:10:30","modified_gmt":"2020-01-07T00:00:00","slug":"491","status":"publish","type":"post","link":"https:\/\/mtch.com\/de\/single-news\/491\/","title":{"rendered":"OkCupid Unveils Provocative New „Ask Yourself“ Campaign Highlighting the Most Important Issues to Young Daters"},"content":{"rendered":"
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NEW YORK<\/span>,\u00a0Jan. 6, 2020<\/span>\u00a0\/PRNewswire\/ —\u00a0To kick off 2020, dating app\u00a0OkCupid<\/a><\/u>\u00a0(NASDAQ:\u00a0MTCH<\/a>) is introducing the bold new „Ask Yourself<\/a><\/u>“ ad campaign that encourages singles to define what matters most to them when it comes to relationships. The campaign is inspired by real daters‘ answers to OkCupid’s famous in-app questions, of which there are more than 7 billion responses from OkCupid users around the world.\u00a0Beginning in January, „Ask Yourself“ will roll out across digital and social platforms,\u00a0as well as out-of-home,\u00a0in major cities around the world,\u00a0starting with\u00a0New York City<\/span>.<\/p>\n

OkCupid partnered with artist Xaviera L\u00f3pez to create mesmerizing, looping animations that bring its iconic match-making questions to life. These animations are visual representations of how OkCupid questions connect like-minded people.<\/p>\n

„What our data shows is that younger daters in particular care deeply about some of the biggest issues of today, and they don’t want this disconnected from their dating experience. Only on OkCupid can we take all of your choices and use that to figure out who you will be the most compatible with,“ said\u00a0Melissa Hobley<\/span>, Global Chief Marketing Officer at OkCupid. „This approach to matching works \u2014 just ask the millions of happy couples OkCupid is responsible for around the world.“<\/p>\n

Voting and politics are particularly important to daters today; the number of daters on OkCupid who said they enjoy discussing politics increased over 150% in 2019 when compared to 2016. But data shows it’s not all political when it comes to love. Millions of answers reveal 2020’s biggest deal-breakers, with ‚music‘ and ‚travel‘ also coming in toward the top:<\/p>\n