DALLAS, July 15, 2021 /PRNewswire/ — Match Group (NASDAQ: MTCH) announced today that it is accelerating efforts in France to promote Covid-19 vaccination. The campaign will be twofold.

Partnership with the French Government
Match Group will start donating ad space to the government of France to promote COVID-19 vaccinations across its leading French brands: Tinder, Meetic, and DisonsDemain. Match Group’s brands will show the government campaign, « With each vaccination, life resumes » to encourage its members to be vaccinated this summer. Members will start seeing the banners starting this week, and the campaign will run throughout 6 weeks.

« Match Group brands are honored to support the French government’s vaccine advocacy effort, » said Alexandre Lubot, CEO of Match Group EMEA and APAC. « Widespread vaccination is a crucial element in getting back to our normal lives as quickly as possible. We’re encouraging our members to get their shots so they can once again meet in real life and make meaningful connections. »

Letting users show their vaccine status
In addition to the ads, the apps will share vaccine resources, offer vaccination badges and stickers for singles to display on their profiles. For many users on Match Group’s dating platforms, COVID-19 vaccinations are seen as a necessary step for singles to be able to date safely in person. Users this year have proactively posted about their vaccine status and say they view this as an important component of compatibility.

Below are examples of vaccine promotion campaigns launching across Match Group in France:

• Tinder — Members will be able to add a variety of stickers to their profiles including « Vaccinated » « Immunity Together », « Vaxxing Soon » or « Vaccines Save Live ». Tinder will also launch a « Vaccine Center » which will link to resources to educate members about vaccinations. Tinder is the world’s most popular app for meeting new people.
•  Meetic & DisonsDemain — Members  are able to add a new badge to their profiles to display their vaccine status. Meetic’s Dating Coach, Lara will also encourage Meetic users to get their vaccination badge. Founded in France, Meetic is the dating app for committed singles ready to start something real. DisonsDemain is the dating site and app for like-minded singles over 50.

For more on Match Group’s work with France, please visit: https://ir.mtch.com/news-and-events/press-releases/default.aspx

About Match Group
Match Group (NASDAQ: MTCH), through its portfolio companies, is a leading provider   of   digital   technologies   designed   to   help   people   make   meaningful connections. Our global portfolio of brands includes Tinder®, Match®, Meetic®, OkCupid®, Hinge®, Pairs™, PlentyOfFish®, OurTime®, Azar®, Hakuna Live™, and more, each built to increase our users’ likelihood of connecting with others. Through our trusted brands, we provide tailored services to meet the varying preferences of our users. Our services are available in over 40 languages to our users all over the world.