{"id":516,"date":"2021-05-21T06:01:40","date_gmt":"2021-05-21T06:01:40","guid":{"rendered":"https:\/\/mtch.com\/?p=516"},"modified":"2025-05-13T22:10:46","modified_gmt":"2025-05-14T02:10:46","slug":"30","status":"publish","type":"post","link":"https:\/\/mtch.com\/fr\/single-trust-and-safety\/30\/","title":{"rendered":"Match Group Teams Up With White House To Promote COVID-19 Vaccines"},"content":{"rendered":"<p>Tinder, Match, OkCupid, Hinge, Plenty of Fish, BLK, Chispa Will Give Vaccinated U.S. Users Dating \u201cBoosts\u201d<\/p>\n<p><strong>DALLAS, May 21, 2021<\/strong>\u00a0&#8212; Match Group (NASDAQ: MTCH) announced today it has teamed up with the White House to promote COVID-19 vaccinations across its leading U.S. brands including Tinder, Match, OkCupid, Hinge, Plenty of Fish, BLK and Chispa. Campaigns will include information on where to find COVID-19 vaccine sites, vaccination badges for singles to display on their profiles, as well as free \u201cSuper Likes\u201d and other boost-type features for U.S. users who say they are vaccinated.<\/p>\n<p>The campaigns will launch in the coming weeks and run until July 4th.<\/p>\n<p>\u201cHuman connection is so vital for healthy lives &#8212; it\u2019s why I am so committed to this business,\u201d said Shar Dubey, CEO of Match Group. \u201cWe are honored to work with the White House on increasing vaccinations across America, which will allow people to once again meet in person and engage in meaningful ways. This will make dating safer for everyone, everywhere.\u201d<\/p>\n<p>For many users across Match Group\u2019s dating platforms, COVID-19 vaccinations are seen as a necessary step for singles to be able to date safely in person. Users this year have proactively posted about their vaccine status and say they view this as an important component of compatibility.<\/p>\n<p>Below are examples of vaccine promotion campaigns launching across Match Group:<\/p>\n<ul>\n<li><strong>Tinder\u00a0<\/strong>&#8212; Members will be able to add a variety of stickers to their profile including \u201cI\u2019m Vaccinated\u201d or \u201cVaccines Save Lives,\u201d with Tinder giving those who support the campaign a free \u201cSuper Like\u201d to help them stand out among potential matches starting in early June. Tinder will also launch a \u201cVaccine Center\u201d with a suite of resources to educate and connect members with their nearest vaccination site. Tinder was introduced on a college campus in 2012 and is the world\u2019s most popular app for meeting new people.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Match<\/strong>\u00a0&#8212; Members will be able to add a new \u201cVaccinated\u201d badge to their profile to display their vaccine status, with those who participate in the campaign receiving a free \u201cBoost\u201d to help them stand out on the app. As the #1 dating app for singles looking for love, Match is ready to help singles get back to dating safely.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>OkCupid<\/strong>\u00a0&#8212; Daters will be able to add an \u201cI\u2019m Vaccinated\u201d profile badge and be featured within OkCupid\u2019s \u201cVaccinated\u201d stack, its new matching system that lets users search by select categories on the app. Those who participate will also receive a free \u201cBoost.\u201d The campaign will begin May 24th. OkCupid is the dating app made famous by its iconic questions that help people \u201cMatch on What Matters,\u201d creating love around the world for all communities.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Hinge<\/strong>\u00a0&#8212; Hinge will give users who participate in their vaccination campaign a free \u201cRose,\u201d which indicates to other users that they&rsquo;re especially excited to get to know them. Hinge will encourage users to share their vaccination status on their profile starting June 1st. As the dating app \u201cDesigned To Be Deleted,\u201d Hinge is excited to help get its community back out on dates and, ultimately, find a relationship.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Plenty of Fish<\/strong>\u00a0&#8212; Members will be able to add an \u201cI Got My Shot\u201d badge to their profiles in early June. Those who participate will receive 20 Live! credits to use on the Plenty of Fish Live! streaming feature. In the spirit of Plenty of Fish\u2019s mission to create low pressure dating experiences, this campaign will provide members with one less question to ask so they can start building meaningful connections.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>BLK<\/strong>\u00a0&#8212; BLK will add a new \u201cVaxified\u201d profile badge for singles to show their support in ending the COVID-19 pandemic. When singles add the badge to their profile, they will also get a free \u201cBoost\u201d on the app to be one of the first profiles seen by their matches. The feature will be available starting June 1st. BLK is the #1 dating app made for Black singles with over 5 million downloads.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Chispa<\/strong>\u00a0&#8212; Chispa will add a new \u201cVacunado\u201d profile badge for Latinx singles to show their support for ending the pandemic. Singles who add the badge to their profile will get a free \u201cBoost,\u201d making them one of the first profiles to be seen by their matches. The feature will be available starting June 1st. Chispa is the #1 dating app made for Latino singles with over 4 million downloads (available in English and Spanish).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Additional details on campaigns will be available in the coming weeks. For more on Match Group\u2019s work with the White House, please visit:\u00a0<a href=\"https:\/\/www.whitehouse.gov\/briefing-room\/\" target=\"_blank\" rel=\"noopener\">whitehouse.gov\/briefing-room<\/a><\/p>\n<p><strong>About Match<\/strong><\/p>\n<p>Group Match Group (NASDAQ: MTCH), through its portfolio companies, is a leading provider of dating services available globally. Our portfolio of brands includes Tinder\u00ae, Match\u00ae, Meetic\u00ae, OkCupid\u00ae, Hinge\u00ae, Pairs\u2122, PlentyOfFish\u00ae, and OurTime\u00ae, as well as a number of other brands, each designed to increase our users&rsquo; likelihood of finding a meaningful connection. Through our portfolio companies and their trusted brands, we provide tailored services to meet the varying preferences of our users. Our services are available in over 40 languages to our users all over the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tinder, Match, OkCupid, Hinge, Plenty of Fish, BLK, Chispa Will Give Vaccinated U.S. Users Dating \u201cBoosts\u201d DALLAS, May 21, 2021\u00a0&#8212; Match Group (NASDAQ: MTCH) announced today it has teamed up with the White House to promote COVID-19 vaccinations across its leading U.S. brands including Tinder, Match, OkCupid, Hinge, Plenty of Fish, BLK and Chispa. Campaigns [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,2],"tags":[],"class_list":["post-516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-single-trust-and-safety"],"acf":[],"_links":{"self":[{"href":"https:\/\/mtch.com\/fr\/wp-json\/wp\/v2\/posts\/516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mtch.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mtch.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mtch.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mtch.com\/fr\/wp-json\/wp\/v2\/comments?post=516"}],"version-history":[{"count":0,"href":"https:\/\/mtch.com\/fr\/wp-json\/wp\/v2\/posts\/516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mtch.com\/fr\/wp-json\/wp\/v2\/media\/518"}],"wp:attachment":[{"href":"https:\/\/mtch.com\/fr\/wp-json\/wp\/v2\/media?parent=516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mtch.com\/fr\/wp-json\/wp\/v2\/categories?post=516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mtch.com\/fr\/wp-json\/wp\/v2\/tags?post=516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}