{"id":2134,"date":"2021-07-15T00:00:00","date_gmt":"2021-07-15T00:00:00","guid":{"rendered":"https:\/\/mtchdevimport.wpenginepowered.com\/single-news\/590\/"},"modified":"2025-03-19T16:10:30","modified_gmt":"2021-07-15T00:00:00","slug":"590","status":"publish","type":"post","link":"https:\/\/mtch.com\/jp\/single-news\/590\/","title":{"rendered":"Match Group Promotes COVID-19 Vaccinations in France"},"content":{"rendered":"
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DALLAS, July 15, 2021 \/PRNewswire\/ — Match Group (NASDAQ: MTCH) announced today that it is accelerating efforts in France to promote Covid-19 vaccination. The campaign will be twofold.<\/p>\n

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Partnership with the French Government<\/strong>
\nMatch Group will start donating ad space to the government of France to promote COVID-19\u00a0vaccinations\u00a0across\u00a0its\u00a0leading\u00a0French\u00a0brands: Tinder, Meetic,\u00a0and DisonsDemain. Match Group’s brands will show the government campaign, “With each vaccination, life resumes” to encourage its members to be vaccinated this summer. Members will start seeing the banners starting this week, and the campaign will run throughout 6 weeks.<\/p>\n

“Match Group brands are honored to support the French government’s vaccine advocacy effort,” said Alexandre Lubot, CEO of Match Group EMEA and APAC. “Widespread vaccination is a crucial element in getting back to our normal lives as quickly as possible. We’re encouraging our members to get their shots so they can once again meet in real life and make meaningful connections.”<\/p>\n

Letting users show their vaccine status<\/strong>
\nIn addition to the ads, the apps will share vaccine resources, offer vaccination badges and stickers for singles to display on their profiles. For many users on Match Group’s dating platforms, COVID-19 vaccinations are seen as a necessary step for singles to be able to date safely in person. Users this year have proactively posted about their vaccine status and say they view this as an important component of compatibility.<\/p>\n

Below are examples of vaccine promotion campaigns launching across Match Group in France:<\/p>\n