{"id":523,"date":"2021-07-15T06:08:09","date_gmt":"2021-07-15T06:08:09","guid":{"rendered":"https:\/\/mtch.com\/?p=523"},"modified":"2025-05-13T22:09:57","modified_gmt":"2025-05-14T02:09:57","slug":"32","status":"publish","type":"post","link":"https:\/\/mtch.com\/kr\/single-trust-and-safety\/32\/","title":{"rendered":"Match Group Promotes COVID-19 Vaccinations in France"},"content":{"rendered":"

Tinder, Meetic, and DisonsDemain Will Let Users Show Their Vaccine Status<\/em><\/p>\n

DALLAS, July 15, 2021<\/strong>\u00a0— Match Group (NASDAQ: MTCH) announced today that it is accelerating efforts in France to promote Covid-19 vaccination. The campaign will be twofold.<\/p>\n

Partnership with the French Government<\/strong><\/p>\n

Match Group will start donating ad space to the government of France to promote COVID-19 \u00a0vaccinations across its leading French brands: \u00a0Tinder, \u00a0 Meetic, \u00a0 and DisonsDemain.<\/p>\n

Match Group\u2019s brands will show the government campaign, \u201cWith each vaccination, life resumes\u201d to encourage its members to be vaccinated this summer. Members will start seeing the banners starting this week, and the campaign will run throughout 6 weeks.<\/p>\n

“Match Group brands are honored to support the French government’s vaccine advocacy effort,” said Alexandre Lubot, CEO of Match Group EMEA and APAC. “Widespread vaccination is a crucial element in getting back to our normal lives as quickly as possible. We\u2019re encouraging our members to get their shots so they can once again meet in real life and make meaningful connections.”<\/p>\n

Letting users show their vaccine status<\/strong><\/p>\n

In addition to the ads, the apps will share vaccine resources, offer vaccination badges and stickers for singles to display on their profiles. For many users on Match Group\u2019s dating platforms, COVID-19 vaccinations are seen as a necessary step for singles to be able to date safely in person. Users this year have proactively posted about their vaccine status and say they view this as an important component of compatibility.<\/p>\n

Below are examples of vaccine promotion campaigns launching across Match Group in France:<\/p>\n

\u2022 Tinder:<\/strong>\u00a0Members will be able to add a variety of stickers to their profiles including \u201cVaccinated\u201d \u201cImmunity Together\u201d, \u201cVaxxing Soon\u201d or \u201cVaccines Save Live\u201d. Tinder will also launch a \u201cVaccine Center\u201d which will link to resources to educate members about vaccinations. Tinder is the world\u2019s most popular app for meeting new people.<\/p>\n

\u2022 Meetic & DisonsDemain:<\/strong>\u00a0Members \u00a0are able to add a new badge to their profiles to display their vaccine status. Meetic\u2019s Dating Coach, Lara will also encourage Meetic users to get their vaccination badge. Founded in France, Meetic is the dating app for committed singles ready to start something real. DisonsDemain is the dating site and app for like-minded singles over 50.<\/p>\n

For more on Match Group\u2019s work with France, please visit<\/em>: https:\/\/ir.mtch.com\/news-and-events\/press-releases\/default.aspx<\/p>\n

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –<\/p>\n

Match Group lance une campagne de promotion de la vaccination contre la COVID-19 en France<\/h2>\n

 <\/p>\n

Tinder, Meetic et DisonsDemain permettront aux utilisateurs de montrer leur statut vaccinal.\u00a0<\/em><\/p>\n

PARIS, 15 Juillet 2021<\/strong>\u00a0— Match Group (NASDAQ: MTCH) a annonc\u00e9 aujourd’hui qu’il acc\u00e9l\u00e8re ses efforts en France pour promouvoir la vaccination contre la Covid-19. La campagne comportera deux volets.<\/p>\n

Partenariat avec le gouvernement Fran\u00e7ais<\/strong><\/p>\n

Match Group va commencer \u00e0 offrir de l’espace publicitaire au gouvernement fran\u00e7ais pour promouvoir la vaccination contre la COVID-19 \u00e0 travers ses principales marques fran\u00e7aises : \u00a0Tinder, Meetic, et DisonsDemain. Les marques de Match Group diffuseront ainsi la campagne gouvernementale “\u00c0 chaque vaccination, la vie reprend” pour encourager leurs membres \u00e0 se faire vacciner cet \u00e9t\u00e9. Les membres commenceront \u00e0 voir les banni\u00e8res \u00e0 partir de cette semaine et la campagne se d\u00e9roulera pendant 6 semaines.<\/p>\n

“Les marques de Match Group sont honor\u00e9es de soutenir l\u2019effort de conviction vaccinale du gouvernement fran\u00e7ais\u201d, a d\u00e9clar\u00e9 Alexandre Lubot, le CEO de Match Group EMEA et APAC. \u201cLa vaccination du plus grand nombre reste pour l\u2019heure, le principal facteur d\u2019esp\u00e9rance d\u2019un retour \u00e0 une vie la plus normale possible, afin que les fran\u00e7ais, et les c\u00e9libataires fran\u00e7ais en particulier puissent de nouveau se rencontrer en vrai, et ce le plus rapidement possible\u201d.<\/p>\n

Permettre aux utilisateurs de montrer leur statut vaccinal<\/strong><\/p>\n

En compl\u00e9ment des publicit\u00e9s, les applications partageront des ressources sur les vaccins, proposeront des badges et des autocollants de vaccination que les c\u00e9libataires pourront afficher sur leur profil. Pour de nombreux utilisateurs des applications de rencontres de Match Group, la vaccination contre la COVID-19 est consid\u00e9r\u00e9e comme une \u00e9tape n\u00e9cessaire pour que les c\u00e9libataires puissent se rencontrer en personne et en toute s\u00e9curit\u00e9. Cette ann\u00e9e, les utilisateurs ont affich\u00e9 de mani\u00e8re proactive leur statut vaccinal et affirment qu’ils le consid\u00e8rent comme un \u00e9l\u00e9ment important de compatibilit\u00e9.<\/p>\n

Parmi les campagnes de promotion de la vaccinations lanc\u00e9es par Match Group en France :<\/p>\n

\u2022 Tinder:<\/strong>\u00a0Les membres pourront ajouter une vari\u00e9t\u00e9 d’autocollants \u00e0 leurs profils, notamment \u201cVaccin\u00e9.e.\u201d, \u00a0\u201cL\u2019immunit\u00e9, ensemble\u201d, \u00a0\u201cBient\u00f4t vaccin\u00e9.e\u201d et \u201cLe vaccin sauve\u201d. Tinder lancera \u00e9galement un “Centre sur la vaccination” qui renverra \u00e0 des ressources pour informer les membres sur la vaccination. Tinder est l’application la plus populaire au monde pour rencontrer de nouvelles personnes.<\/p>\n

\u2022 Meetic & DisonsDemain:<\/strong>\u00a0Les membres pourront ajouter un nouveau badge \u00e0 leur profil pour afficher leur statut vaccinal. Lara – le premier coach de dating intelligent gr\u00e2ce \u00e0 l\u2019intelligence artificielle – encouragera \u00e9galement les utilisateurs de Meetic \u00e0 obtenir leur badge de vaccination. \u00a0Fond\u00e9 en France, Meetic est le site de rencontres pour les personnes qui veulent commencer quelque chose de vrai. Disons Demain est le site de rencontres pour les c\u00e9libataires de plus de 50 ans partageant les m\u00eames id\u00e9es.<\/p>\n

Pour en savoir plus sur le travail de Match Group en France, veuillez consulter le site<\/em>: https:\/\/ir.mtch.com\/news-and-events\/press-releases\/default.aspx<\/p>\n

About Match Group<\/strong><\/p>\n

Match Group (NASDAQ: MTCH), through its portfolio companies, is a leading provider of digital technologies designed to help people make meaningful connections. Our global portfolio of brands includes Tinder\u00ae, Match\u00ae, Meetic\u00ae, OkCupid\u00ae, Hinge\u00ae, Pairs\u2122, PlentyOfFish\u00ae, OurTime\u00ae, Azar\u00ae, Hakuna Live\u2122, and more, each built to increase our users’ likelihood of connecting with others. Through our trusted brands, we provide tailored services to meet the varying preferences of our users. Our services are available in over 40 languages to our users all over the world.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tinder, Meetic, and DisonsDemain Will Let Users Show Their Vaccine Status DALLAS, July 15, 2021\u00a0— Match Group (NASDAQ: MTCH) announced today that it is accelerating efforts in France to promote Covid-19 vaccination. The campaign will be twofold. Partnership with the French Government Match Group will start donating ad space to the government of France to […]<\/p>\n","protected":false},"author":1,"featured_media":524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,2],"tags":[],"class_list":["post-523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-single-trust-and-safety"],"acf":[],"_links":{"self":[{"href":"https:\/\/mtch.com\/kr\/wp-json\/wp\/v2\/posts\/523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mtch.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mtch.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mtch.com\/kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mtch.com\/kr\/wp-json\/wp\/v2\/comments?post=523"}],"version-history":[{"count":0,"href":"https:\/\/mtch.com\/kr\/wp-json\/wp\/v2\/posts\/523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mtch.com\/kr\/wp-json\/wp\/v2\/media\/524"}],"wp:attachment":[{"href":"https:\/\/mtch.com\/kr\/wp-json\/wp\/v2\/media?parent=523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mtch.com\/kr\/wp-json\/wp\/v2\/categories?post=523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mtch.com\/kr\/wp-json\/wp\/v2\/tags?post=523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}