Tinder, BLK, Chispa, and OkCupid Will Launch Campaigns To Support Safety-Focused Organizations
Match Group has teamed up with me too. International for GivingTuesday campaigns across the U.S., with apps including Tinder, BLK, Chispa, and OkCupid participating. The brands are running campaigns to raise awareness and giving in support of women-led grassroots organizations that promote safety, respect, and community action on issues involving sexual violence.
GivingTuesday, also known as the “Global Day of Giving,” is a global generosity movement that occurs on the first Tuesday after Thanksgiving. On GivingTuesday, funding is raised over 24 hours for organizations to promote various social causes and encourage community engagement.
Below are examples of #GivingTuesday campaigns launching across Match Group this week:
• Tinder: Members are able to add a free sticker to their profiles promoting women's empowerment and safety. For each sticker added, Tinder will make a $3 donation, up to $250K total, to me too. International and women-led organizations. Tinder also created a GivingTuesday campaign page to promote safety via grassroots organizations from collaboration with me too. International.
• BLK & Chispa: During the week of GivingTuesday, BLK and Chispa will both amplify the campaign on their respective social channels and through app push notifications. Both BLK and Chispa also launched campaign pages on their blogs to encourage members to support women-led organizations that connect to their communities.
• OkCupid: On GivingTuesday, OkCupid will collaborate with me too. International across their social media channels to promote safety, respect, and community action in support of grassroots advocacy and sexual assault survivors.
The grassroots organizations receiving funding support have been selected by me too. International and will include groups that support Black, Indigenous, and LatinX survivors of sexual violence.
The GivingTuesday campaign is part of Match Group’s broader efforts to improve safety for women and traditionally marginalized communities on and off its platforms. Since 2018, Match Group has worked closely with me too. International and other leading experts and advocates that comprise the Match Group Advisory Board and are involved in both the study and prevention of sexual assault, human trafficking, abuse and harassment. This Fall, we partnered with the National Network to End Domestic Violence (NNEDV) to launch an advocacy campaign for the passage of the Violence Against Women Act in the U.S. Congress.
In addition to investing in the latest technologies, including background checks and ID verification, to help keep its platforms safer, Match Group also advocates for safety in our broader communities. For more on Match Group’s safety efforts, visit the company’s Trust & Safety blog.